Wednesday, July 05, 2006

The Spanish “Chupa-Chups” company became Dutch-Italian.

chupa chups style
Bernat’s family have quitted the business. Chupa-chups’s sale to Perfetti Van Melle ‘s Dutch-Italian multinational for a quantity, that at the moment, remains unknown is the perfect example of failure of business performance. The emblem project, which was started through Enric Bernat, at the end of the 50’s, will pass on to foreign hands.

Cupa-chup’s bankruptcy was partially due to a Treasury inspection.


loly-pop glasses
loly-pop vision??


Let’s go back in time: Joseph Bernat became the man who found the first sweetshop in Spain. His grandson, Enric Bernat, took care of the business up until 1957, when he had the idea of introducing a sweet onto a stick, thereby creating the very first lolly-pop. A decade later Chupa-Chups came into international expansion up until the point at which the company, whose turnover reached 260 million euros a year, became a registered brand name manufactured in 150 countries.

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